Brand & Performance Creative Marketer

Brands I’ve Worked With

How Strategy Turned Into Real Brands

Naina’s Kitchenette - Positioning, Identity & Launch System

• Defined positioning for a modern, homestyle dessert brand

• Designed full logo, color system, packaging and signage

• Built social templates for a consistent launch across channels

Atalvi Gelato — Launch & Content System

• Positioned Atalvi as premium Italian gelato in Lahore

• Directed visuals, menu and packaging to match a minimalist Italian café vibe

• Planned and produced ongoing content + launch campaigns for new flavours and drops

Contra Coffee — Café Brand & Social Presence

• Sharpened positioning as a neighborhood specialty coffee + dessert spot

• Refined packaging and visual language for cups, bags and in-store touchpoints

• Produced social content to promote new locations, offers and late-night hours

Affiliate World Conferences – Stage to Reels

• Cut long stage talks into short, hook-driven clips for Meta, TikTok and IG

• Picked angles that matched what performance marketers actually care about (offers, scaling, creatives)

• Helped keep speakers and the event in front of the audience between shows, supporting ticket demand and authority

What I Actually Do for Clients

Brand & Launch Systems (From Zero to Market-Ready)

For: New or rebranding F&B, cafés, dessert and lifestyle brands.

I help you go from “idea” to a clear, trustworthy brand people will actually buy from.

• Brand positioning and messaging (who you are, who you serve, why you exist)

• Logo and full visual identity system (colours, typography, usage rules)

• Basic packaging/menu direction and social media templates

• 30–60 day launch content and promo plan

Why it matters: when you turn on ads or promos, the brand already looks and feels like something worth paying for—so clicks are more likely to convert.

Content That Lowers Ad Costs

For: Founders and teams sitting on content that isn’t driving sales.

I turn your raw content into short-form assets that warm people up and lower your ad costs.

• Turn talks, podcasts and raw footage into TikTok, Reels and Shorts

• Monthly content calendar for brand stories, offers and promotions

• Editing focused on hooks, watch time and clear CTAs—not just “pretty” videos

• Simple recap of what worked (views, saves, clicks, visits)

Why it matters: stronger organic and paid clips build intent before the click, so your paid campaigns get cheaper traffic and better conversion.

Paid Ads Built for Revenue, Not Vanity Metrics

For: Brands ready to grow traffic, leads and sales.

I combine creative, landing pages and media buying so your campaigns move real numbers.

• Plan and run Meta and TikTok campaigns

• Build and test multiple angles, hooks and offers

• Produce ad creatives using AI, Kling and Veo 3 for fast iteration

• Design and improve basic landing pages for ecom/lead-gen campaigns

• Ongoing optimisation with clear metrics (CPC, CTR, ROAS, CPL)

Why it matters: this is where we turn attention into revenue—structured testing, better creatives, and cleaner funnels.

Fractional Marketing Lead for F&B Brands

I act as your part-time marketing lead, responsible for getting more people in the door and more orders online.

• Combine brand, content and paid campaigns into one clear strategy

• Monthly promo and launch calendar tied to seasons and offers

• Coordinate UGC, photos and AI video ads so everything feels on-brand

• Monthly review of campaigns, traffic and sales with clear actions

Why it matters: instead of random posts and scattered discounts, you get one person owning the full loop—from idea to ad to visit/checkout.

Performance Case Studies

Meta, TikTok and funnel results — traffic, conversions and revenue

Septem Systems — Multi-Channel Performance

• From random website visits to a clear funnel that actually booked demos and turned restaurants into paying users.

• Client: Septem Systems, booking and loyalty tool for cafés and restaurants
  

• Goal: Get more restaurants to book demos and start paid plans, not just land on the site and leave
  

• My role: Digital marketing lead across strategy, channels and performance
  Channels: SEO, Google Ads, paid social, email and organic social

• Result: About 41 percent more website traffic, around 29 percent more conversions, roughly 30 percent higher Google Ads click through, and 35 thousand new followers who kept feeding new leads

Dukan - E-com App for Small Shops

• From random boosted posts to a Meta growth engine (+93% key metrics in ~60 days).

• Client: Dukan.pk, an app that helps small retailers set up online stores.
  

• Goal: Get steady signups and first orders from Meta ads, not just likes.
  

• My role: Performance marketer handling strategy, creatives and campaigns.

• Collaboration: Worked directly with the Meta team on campaign structure and optimisation.
  

• Result: Around 93% growth in core app metrics in about 60 days.

Confidential Shopify brand

• Shopify store in the lifestyle and home niche

  Short form TikTok and Meta ads with stronger hooks and angles kept cold traffic at roughly 5x ROAS over several weeks.

• Client: Shopify brand in the lifestyle and home space. Name kept confidential.
  

• Goal: Get profitable new customers from TikTok and Meta on a limited daily budget.
  

• My role: Performance and creative lead for short form video ads and campaigns.
  

• Channels: TikTok ads and Meta (Facebook and Instagram).
  

• Result: Around 5x return on ad spend on cold traffic over several weeks, plus a clear library of winning hooks and angles to scale.

Why Clients Hire Me (And Who Shouldn’t)

I am Abdul Qadir. I build brands and growth systems for F&B, ecommerce and events.

I do not think in posts or logos first. I start from the offer, the numbers and the market you are in. At Atalvi I launched real gelato in a cheap ice cream market, charged about 50 percent more than local players, matched Baskin level pricing and still had people choose us and come back. That is the level of thinking I bring to client work.

Most of my work sits at the overlap of food brands, cafés, Shopify stores and performance events. I have built brands like Atalvi and Naina’s from zero and worked on companies like Dukan, Septem, Affiliate World and a confidential Shopify brand on short form ads and funnels.

I treat your brand like an asset, not content that needs to be filled. If something does not help your revenue, pricing power or long term position, I will say it straight and we will not do it.

How I Work (No Fluff, No Guesswork)

1. I work more like a partner than a vendor. Few projects at a time, clear targets, blunt feedback.

   1. We start with reality, not moodboards
   You tell me what you sell, current traffic, rough numbers and where it hurts. I look at your market, pricing and positioning and tell you honestly if there is room to win or if you are just asking ads to fix a weak offer.

   2. One clear system, not twenty tactics
   I map a simple plan that ties together offer, brand, content, ads and landing pages. You see exactly what we do in the first 30 to 60 days and how we will judge if it is working.

   3. Test hard, cut fast, then scale
   We launch sharp tests, watch the numbers closely and protect your budget. Winners get more spend, losers die quickly. The goal is a repeatable engine you can rely on, not a one time campaign.

   If you want someone to just post more, I am not the right fit. If you want someone to think about your brand the way you do when you look at your bank account and your market, that is where I am useful.

Let’s See If This Is a Good Fit